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Tips for Choosing Domain Name for Your Website

The domain name is your business identity and product branding so needs to be easy to find and promote. Assistance will be given to search for your website domain name preferences, and on your acceptance, the available domain name can be registered. Your email addresses can be managed for you. Follow the steps below to avoid costly mistakes.

1.   Make it Easy to Type - Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it may be harder for customers to find your site.

2.  Keep it Short - If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3.  Use Keywords - Try using keywords that describe your business and the services you offer. It helps improve your rank on search engines, which increases traffic and makes more sense to your customers.

4. Target Your Area - If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.

5.  Avoid Numbers and Hyphens - Numbers and hyphens are often misunderstood. People who hear your domain name don’t know if you’re using a numeral (5) or if it’s spelt out (Five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe. 

6.  Be Memorable - There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

7.  Research - Make sure the name you’ve selected isn’t trademarked, copyrighted or used by another company.  It may result in a legal mess that could be very costly as well as cause you to lose your domain!

8.  Use an Appropriate Domain Name Extension

Extensions are suffixes such as .COM or .NET at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The most popular extensions are .COM or .NET but here are some other top extensions and how they’re often used:

-  .co – an abbreviation for company, commerce and community
-  .info – informational sites
-  .net – technical, Internet infrastructure sites
-  .org – non-commercial organizations and non-profits
-  .biz – business or commercial use, like E-commerce sites
-  .me – blogs, résumés, or personal sites

- – an Australian abbreviation for company, commerce      and community

Internet marketing is a complex, holistic technology. Known as personalised or one-to-one marketing; the audience is targeted more precisely. Broad in scope, it includes marketing via email and social media. The audience is driven from the traditional marketing methods such as radio, print media and billboard.  A broad and integrated perspective is necessary for developing and implementing a marketing program to achieve these objectives.

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